The Tested/Perfected campaign dramatized a quality-performance story by spotlighting Orvis’ Ambassadors putting the brand’s gear & apparel to the test in the field. Another primary objective was to drive home end-use versatility via the header and product-payoff copy. My role: concept, creative direction & copy.
Below are a handful of national ads for Orvis’ commitment to funding conservation and environmental advocacy initiatives. Appeared in Garden & Gun, Outside, Sunset, and Popular Mechanics magazines — just to name a few. My role: concept, creative direction & copy.
Below are a handful of national ads for Orvis’ Fish/Hunt business. My role: concept, creative direction & copy direction.