“As a partner and operator Alex can’t be beat. During my tenure at Orvis we were partners and peers in the truest sense of both words. I’d approach him, and his team, with a cacophony of customer insights, business focal points, an array of Marketing tactics, and a crazy timeline all “organized” as a brief. Alex would invest in discussion to clarify the details I inevitably left out, make sure his team understood the nuances important to them, and then return with creative concepts that seized the creative opportunity while fulfilling the business need. In other words, he organized chaos, and distilled a focused message or campaign concept out of a hairball of data + Marketing ambition.”
— Brian Galloway, Business Development, Ecomm, Marketing Consultant
“Alex has a remarkable knack for storytelling—finding and developing the narrative behind every product Orvis sold and every campaign his team produced. He approaches creative work with a deep sense of purpose and authenticity, inspiring his team to push boundaries and deliver their best work.”
— Nick Virgilio, Senior Digital Design Manager, Orvis
“I’ve worked with Alex for 7+ years through many leadership and corporate direction changes. From concepting to execution, artistic sensibility to working collaboratively, he’s the whole package. In a climate of flux he’s a steady hand and a brand innovator who leads by example, inspiring his team to create idea-driven creative. He consistently crafts seasonal concepts where art & copy team up to tell rich, compelling stories that are relevant to our audience. But he’s not just an idea-guy — he’s a gifted writer who performs at the highest level on many fronts simultaneously and under tight deadlines. That said, what I most respect in him are his people skills. He is always on top of industry knowledge and is able to translate insights into actionable strategies for his team. He has vision and passion and brings a positive spirit to the day that inspires everyone to strive for best results.”
— Pam Stant, Sr Digital Art Director — Lands's End
“Alex White is without a doubt the best creative director I have worked with over my 25-year career. His ability to build campaigns in which all the pieces complement each other is remarkable, and his leadership is rock-solid. But perhaps his best quality is his willingness to allow those on his team to share input and express themselves creatively. He values expertise, no matter where it comes from, because he wants the work to be as good as it can be. He is incredibly supportive of those who work under him, which made both my work experience and the final output considerably better than it would have been otherwise.”
— Phil Monohan, Brand Content, Writer/Editor, Video Producer — Orvis, Midcurrent
“His talent far exceeded his title...Alex operates as an Executive Creative Director (without any ego whatsoever). He led a VERY large team (ultimately, remotely) through expansive omni-channel seasonal campaigns, without ever losing sight of every detail in the execution. The scope of his responsibility was immense, yet he made time for the 1:1 conversations people needed to feel supported. He managed his in-house agency with total professionalism, kindness, respect, good humor, empathy, a consistently collaborative approach, and incredible versatility across both copy and design. He was unflappable under stress and he walked cross-disciplinary partners through presentations and pitch decks with impressive ease. The scale of his creative output was matched by the scale of his character.”
— Renée Lemley, ACD Copy, Orvis
“I was incredibly lucky to have had the opportunity to work under Alex during our time at Orvis. He is a phenomenal leader. He is not only a remarkable talent, but an amazing person on a human level. He’s thoughtful and kind, and supportive of his team to a fault. He leads with heart, and cares deeply about his people, and about the work. He pushes you to think bigger, and finds the passion in even the smallest endeavors. I would highly recommend Alex as a creative director to any team lucky enough to snatch him up.”
— Megan Dove, Creative Director — Orvis, Athleta
“I have spent many years in this industry, worked for many companies, and when it comes to the creative side of the business there is a certain type of creative talent that is very rare. This rare talent is the person who combines the ability to understand both visuals and words at the highest level; Alex is this type of creative talent. While his greatest asset might be his ability to communicate through the written word, his ability to see the whole picture is impressive. He is a true conceptual thinker that understands every aspect of the branding process and is very thorough in his approach. And to top it all off, he is a pleasure to work with and a collaborator in the truest sense of the word.”
— Eric Taub, Creative Director — Orvis, Lands's End, JCrew