Some side-hustle branding work from my Wisco days, I joined forces with some collegues to rebrand a distillery in Madison, WI — Old Sugar Distillery. Partner in branding, content, creative & art direction. Rebrand involved a Website overhaul, font & image updates, brand-voice reframe, multi-channel advertising, photo shoots, and some swag, like coasters pictured in the gallery below. Copy strategy and execution are all me.