In the early days of developing brand content at Lands’ End, I concepted and successfully shopped the Talented Kids idea to executive leadership. The idea? Knowing that many of our kid models were high achievers in their everyday lives, we highlighted their impressive talents, outside of modeling, to breathe some real-life into Lands’ End Kids and School Uniform. I conducted multiple Interviews with kids & moms, directed art projects you see in the illustrations below, and art-directed the feature imagery.

My role: concept/content direction & copy execution.