First conceived as Holiday brand campaign, Giving for Generations seeks to connect experiential memory with the emotional power of heirloom giving—a superpower for Orvis.
My role: concept, title, campaign development, creative direction, partner management & writing. Channels: catalog, Web, email and CTV.
In year 2, we pivoted to highlight orvis’ PERENNIAL 5% for Nature campaign. print ads in national magazines included Garden & Gun. Other channels: Catalog, Web & email.
