First conceived as a Holiday brand campaign, Giving for Generations connects experiential memory with the emotional power of heirloom giving—a superpower for Orvis.
My role: concept, title, campaign development, creative direction, partner management & writing. Channels: catalog, Web, email and CTV.
In year 2, we pivoted to highlight Orvis’ evergreen 5% for Nature campaign. Leading with print ads in national magazines like Garden & Gun, other channel activations appeared in Catalog, Web & Email.
