Follow the Water: a year in the making from first concept to rollout, this multi-channel conservation campaign was a collaboration between Orvis and a host of guides, scientists, and water-conservation experts with video production done by a Florida-based team. Follow the Water uses the north-to-south water flow of the Everglades as a route of discovery—with key stops along the path to discover what’s working and what’s not in Everglades habitat recovery.

My role: Title, Creative & Editorial Direction, and Cross-functional Leadership