An IHAF Gold-medal winner, The Great Awaits is a brand campaign conceived in 2017 with an outside agency. After initial comps, the campaign was developed, planned, shot, written, and executed by Orvis’ internal agency, Flybox, under my direction. Featured in national magazines, owned channels, and CTV/OTT from 2017 to 2020. In addition to directing creative, I wrote all copy.